Amazon Fashion partners with UK luxury resale platform Hardly Ever Worn It

Hardly Ever Worn It is launching a storefront on Luxury Stores at Amazon in Europe, which is part of Amazon Fashion, for customers in the UK, Germany, Spain and Italy.

Pre-loved products range across womenswear, shoes, accessories, jewellery and watches, and the partnership enables Hardly Ever Worn It to deliver its luxury resale offering to a wider audience.

A pre-screening process designed by the resale platform will be implemented to ensure the “highest quality of each item”.

Amazon Fashion Europe vice-president Ruth Diaz said: “We’re thrilled to expand our luxury offering with Hardly Ever Worn It this year, to include more of our customers’ favourite brands and styles.

“We’re always looking to innovate and engage with our diverse customers, and launching pre-owned goods allows us to do just that, whilst also creating an opportunity for us to offer our customers accessible luxury.”

Hardly Ever Worn It chief executive Tatiana Wolter-Ferguson added: “Hardly Ever Worn It launching on Luxury Stores at Amazon, marks a new level of visibility for luxury resale. 

”Our collaboration with Amazon is a testament to our commitment to making high-end circular fashion accessible to a diverse and wide-reaching audience.

“By joining one of the world’s most trusted marketplaces, we are able to bring this to fruition, enabling more people to experience the joy of resale.”

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