‘We’re not trying to blend in’
Preach-es, a boutique shoe store, is hoping to bring a big city feel to Sioux Falls.
The new company offers top shoe brands such as Jordans, Adidas, New Balance and Nike to name a few.
Behind the brand are founder and chief executive officer Jonathon Vazquez, chief operating officer Abraham Perez and Tyler Blake, who serves as the chief marketing officer.
The three saw a need for a high-end shoe store in Sioux Falls after moving from out of state. Blake is from Chicago, while both Vazquez and Perez are from California.
More: ‘The Pomp Room: A Rock and Roll Bar Story’ documentary will premiere in Sioux Falls on July 30
“Sioux Falls and the surrounding areas, we’re about two to three years behind streetwear or fashion trends than you’d probably see in bigger cities like Los Angeles, New York and Miami,” Vazquez said. “We feel like we’re coming in just at the right time where people are more interested in it and want to learn more about it and want to wear different shoes.”
Blake said he noticed a need for it recently, with an influx of people moving to Sioux Falls.
“With all these people moving here from California, Texas, this is the perfect time and the right opportunity to do something like this,” Blake said.
Preach-es aimed to make the store minimalistic inside and have an “upscale” feel. That was part of the company’s goal, the three said.
“We had a very particular vision in our mind and what we wanted aesthetics