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Some recent collaborations by Tiffany & Co. have truly moved the brand. Here are some of the very popular collaborations that have truly made a mark in recent years.

With nearly 200 years of glorious history, American brand Tiffany & Co. is rightly considered the quintessential jewellery house in the world — one that represents class and creative excellence in the most unique and stylish ways. Often making headlines for its popular collaborations, the brand owes its joint venture successes to the luxury conglomerate, LVMH (Moët Hennessy Louis Vuitton), which acquired Tiffany & Co. as one of its 75 luxury maisons in 2021.

The signature Tiffany Blue boxes containing sophisticated pieces such as the famous diamond ‘Engagement Ring’, the ‘Heart Tag Necklace’ and the ‘925 sterling silver rings,’ have been captivating the world since their debut and have an interesting history too. Founded by Charles Lewis Tiffany and his partner, J. B Young as ‘Tiffany & Young,’ the first Tiffany store opened on Broadway in New York City in 1837 with USD 4.98 as its first day’s sales. However, it was only after Charles took control of the company in 1853, that ‘Tiffany & Co.,’ which the world cherishes today, came into existence.

From Tiffany’s American aesthetic flourishing through the Art Deco years of the 1920s and 30s to its current collaborative flairs such as the 2023 Tiffany & Co. x Fendi limited-edition ‘Tiffany Blue’ Baguette triumphing at the global front, success came in swift for the company. So much so that the Tiffany collaborations, which began with a jewellery piece with contemporary artist Frank Gehry in 2006, are now statement emblems of pop culture.

Of late, the jewellery house has seen an incredible influx of collaborative opportunities ranging from streetwear and sports to art and fashion. And as the

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JEWELRY

Tiffany & Co. Turns NFTs Into Custom Jewelry Designs for $50,000

September 9, 2022September 9, 2022

by Monica C. Smith

On August 1, tiffany-co” data-ylk=”slk:Tiffany & Co” class=”link “Tiffany & Co. announced the launch of its latest and very own NFT venture “NFTiff,” partnering with blockchain technology innovators, Chain. Priced at 30ETH (approximately $50,000 USD), the global luxury retailer is giving affluent CryptoPunk holders the opportunity to mint an IRL bespoke pendant shaped like their digital punk NFT.

Despite the wide existence of over 10,000 CryptoPunks, a limited supply of only 250 physical pendants will be produced. Each custom design, handcrafted by Tiffany & Co. artisans, will be made of a luxurious 18k rose or yellow gold base and comprised of no less than 30 gemstones and diamonds. Aiming to have the highest fidelity to the collector’s original NFT art, the unique pendant will draw inspiration from the shape of square pixels, characteristic of CryptoPunks’ signature digital hues.

Launching on August 5, three NFTiff passes will be available to purchase per each identity-verified individual, for a limited time of one week only. The collector will receive a digital render of the limited jewelry as an NFT alongside a certificate to prove its authenticity. Each gem-studded pendant will also be engraved with its own CryptoPunks edition number and the distinctive Tiffany logo on the back.

“We are incredibly excited to announce the debut of NFTiff, bringing our clients the rare opportunity to turn CryptoPunks into custom Tiffany & Co. jewelry designs through a fully digital experience,” says Alexandre Arnault, Executive VP of Product and Communication at Tiffany & Co., in a press release. Arnault organically inspired the innovative “NTFiff” project after sharing his own real-life CryptoPunk#3167 pendant on social media earlier this year.

The exclusive “NFTiff” will be available globally at Tiffany’s NFT website and orders are expected to be delivered in early 2023.

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