thoughtfully curated

(PRESS RELEASE) CHICAGO, IL — Plum Diamonds announces the launch of their direct-to-consumer luxury fine jewelry company that puts quality, sustainability, and ethics at the forefront. Leading the industry in creating the very best in lab grown diamond rings, Plum Diamonds offers an intuitive, modern e-commerce shopping experience for the conscious couple who desire the highest-quality wedding jewelry to stand the test of time.

Founded by female fine jewelry industry veterans, each ring is ethically created with their curated collection of lab grown diamonds at a Plum Diamonds-owned manufacturing facility. With the utmost standards of environmental responsibility, Plum Diamonds exclusively offers responsibly-created lab grown diamonds that are rated the highest in quality, clarity, and color, leveling up to meet the demand for luxury heirloom quality lab rings. Priced starting at $890, the brand gives customers the confidence that their choice will be a beautiful and ethical one that the recipient will love for their lifetime.

“We’ve been helping clients get the ‘Dream Ring’ for decades. We’re all about design that puts the center diamond center stage – with foolproof customization options that don’t go out of style. We craft superior quality lab diamond rings that couples are thrilled to wear now and proud to pass down,” says co-founder Kristy Cullinane. “It’s been exciting to watch lab diamonds eclipse mined diamonds, and we 100% believe that couples get it all when they go with lab-grown. In fact, Plum Diamonds is in a unique spot within the industry, where we control our own supply and manufacturing; unlike many other fine jewelry companies, we know our finished products are from a certified-sustainable and ethical source.”

Through their digital custom ring builder, the Plum Diamonds customer can choose from 11 base ring styles in the most popular cuts, thoughtfully curated by their experienced design