Clothing styles have been going through a major evolution ever since the COVID-19 pandemic turned the world upside down. Now, what you wear in the morning may be the same thing you wear in the evening.
With that in mind, PacSun has partnered with Los Angeles creative force Gavin Mathieu and his Supervsn Studios to design a 21-piece capsule collection of activewear for everyday creatives who start their mornings in the studio and end them at an evening art show or dinner party.
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The Studio collection, which debuts Wednesday, consists of T-shirts, sweatshirts, jackets, shorts and pants that retail from $40 to $120. The mix-and-match collection comes in three colorways: black, berry and algae green.
The hero piece is the Studio hoodie consisting of 400-gram 100 percent French terry cotton. The Studio pants are made of breathable nylon with a mesh lining.
Mathieu and his team have been working with PacSun to do four drops a year in the two-year collaboration. Supervsn Studios is doing the design and PacSun, originally known as Pacific Sunwear of California, is in charge of manufacturing.
“We are very much aligned with Studio’s mission and how it intends to combine design, unique storytelling and social responsibility to inspire the next generation of creators,” said Richard Cox, PacSun’s vice president of men’s merchandising.
As part of the collaboration, 4 percent of the collection’s gross revenues will be donated to The Studio Foundation, which has partnered with other nonprofit organizations to place underserved youth into paid three-month internships to help foster the next generation of creatives.
“I love clothes, you know, and making money is great and all that, but I think my passion is marrying the community with business and giving back,” said Mathieu, who founded Supervsn Studios in 2019 with