FASHION

G-Eazy and Jeff Staple Reveal Candid Love Affair With Sneakers and The Hustle

Life doesn’t slow down, even when you’re on the top like rapper G-Eazy and streetwear designer Jeff Staple. In an exclusive interview for Footwear News, the duo get candid about their love for sneakers, creating art, and building their respective empires in streetwear and music.

For Staple, who just closed the second ever STAPLE Day, an in-person and app event for exclusive merch and collection drops, there was no prophesied success. “I was never the most talented, never the richest, but I worked my a** off,” he tells G-Eazy. Before the start of his now cult followed brand, Staple began perhaps the way any young entrepreneur might. He found himself sneaking into print facilities, producing graphic tees, and later gifting them as a means for free advertising. “Me and a homie left the window of the silkscreen lab unlocked and we would break in and make T-shirts all night,” Staple confesses.

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But this was just the beginning for the young business mogul. “I also believe there’s a means to an end. What is the endgame? Am I just trying to win today’s battle? Or is there a 10- or 20-year vision?” Staple asks. Now, after celebrating 25 years of success, he sits at the center of a streetwear obsessed culture, hungry to create more.

“It’s refreshing to meet a person I’ve looked up to that still has a level of humility and excitement over these things. You don’t sound jaded. You still carry the joy of that first phone call and getting that opportunity,” G-Eazy tells Staple. 

Credit: By Justin Bettman, courtesy of Footwear News

Credit: By Justin Bettman, courtesy of Footwear News

By Justin Bettman, courtesy of Footwear News

The same energy and charisma can be said of the award winning musician, launching his first collection of NFTs in

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FASHION

Jeff Staple Predicts Streetwear’s Future and More at FN CEO Summit 2022

Jeff Staple took the stage to discuss brand relevance and his streetwear legacy during the FN CEO Summit at The Plaza Hotel in New York City.

Staple, who’s helmed his staple-sneaker-collaborations-guide-1203318082/” data-ylk=”slk:own streetwear brand” class=”link “own streetwear brand since 1997 and launched numerous viral collaborations, reminisced on his time in the streetwear world with FN’s senior news and features editor, Peter Verry, and said it’s a trajectory that’s still sinking in.

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Recalling his start selling T-shirts made after breaking into the Parsons School of Design’s silkscreening lab, Staple attributed consistency to his success.

“Trust me, 25 years later, it’s unbelievable that I have a streetwear brand attracting youth culture for a quarter century,” said the cover star of FN’s August issue. “Right from the beginning, I knew I wanted to create a legacy brand. I thought, ‘Why couldn’t street culture produce a legacy brand that lasts forever?’”

G-Eazy and Jeff Staple star on the cover of FN’s Aug. 1 issue. - Credit: Justin Bettman for FN

G-Eazy and Jeff Staple star on the cover of FN’s Aug. 1 issue. – Credit: Justin Bettman for FN

Justin Bettman for FN

This same logic was at play when Staple gave his brand its title. The designer describes it as “a raw, special element that you can’t live without,” describing his process as “just left, right, one step in front of the other for 25 years.”

Staple is a self-affirmed shoe collector, counting between 300 and 500 pairs in his own wardrobe. Though he’s heard rumors of the death of sneaker culture throughout his career, the creative confirmed his belief that “we are never going back.”

Remembering the origins of sneaker collecting becoming mainstream, Staple recalled how the standard shoe rotation of seven pairs expanded to 30-40 styles. The cause, according to him, is the “different adaptations and environments to wear different kinds of footwear”

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