Fast-fashion giant Shein expanding to downtown Bellevue as U.S. push intensifies

Shein, the Singapore-based e-commerce and fast-fashion giant, will open an office in downtown Bellevue, the company said Wednesday, marking some good news for Bellevue’s uneven office market

The nearly 10,000-square-foot office at Key Center will serve as a hub for Shein’s U.S. fulfillment and logistics operations as the retailer seeks to localize and speed up delivery times for U.S. customers.

One of the fastest-growing fashion retailers in the world, Shein’s Seattle-area office is the latest step in the company’s U.S. expansion. The company, which has drawn criticism for its labor practices, is rumored to be preparing to go public on a U.S. stock exchange.

Shein’s core business is low-cost, on-trend clothing, marketed toward younger shoppers. While primarily an online retailer, Shein has opened pop-up shops in recent years.

The company said it expects 50 employees to work from the new space by the end of this year and is hiring for positions in logistics and distribution. Shein has a growing U.S.-based workforce of more than 1,500 employees, according to the company.

“This expansion underscores our commitment to efficiency across our operations, and we look forward to contributing to the local community and fostering innovation in the heart of the Pacific Northwest,” Andy Huang, Shein’s head of U.S. fulfillment and logistics, said in a statement.

Besides its main hub in Los Angeles, Shein has satellite offices in Washington, D.C., and Philadelphia. It also has warehouses in Indiana and California, as well as third-party-operated warehouses. Outside the U.S., the retailer has key offices in São Paulo, Dublin, Singapore, Paris, London and Guangzhou, China.

Shein has not announced a Seattle warehouse.

The retailer previously came to the area with a four-day pop-up store at Westfield Southcenter Mall in Tukwila in June. According to the company, the event became one of its

Read the rest
Read more

A Downtown Jeweler With a Different Vibe

For sisters Jennifer Gandia and Christina Gandia Gambale, the second-generation owners of Greenwich St. Jewelers, it’s a pivotal time for their business.

A new, 1,550-square-foot store, which retains elements of old New York architecture while incorporating contemporary interior design and artwork, opened last month in Manhattan’s TriBeCa neighborhood, replacing the former 450-square-foot location on Trinity Place. With the opening, designers have been added to the assortment, and changing attitudes toward jewelry, by both men and women, have been spurring sales in what’s been tough times, particularly for small businesses.

“Diamond fashion jewelry is having a moment,” said Jennifer. “Diamond tennis necklaces, diamond bracelets — pieces people used to think of as occasion wear, they’re wearing them much more casually now, every day. Rappers and hip-hop culture have always been big supporters of diamonds and diamond jewelry but it’s gone beyond that. Now you see country music stars, all kinds of pop stars and movie stars that are younger, hipper, more gender fluid, wearing lots of fine jewelry.”

More from WWD

Bridal, always a stable category at Greenwich St. Jewelers, is experiencing growth and in other jewelry categories, the average ticket and the amount of transactions are going up, according to the sisters. In addition, they’ve noticed increased self-purchasing by women.

“Things that were traditionally gifts, she’s now buying for herself to enjoy,” Christina said.

The new Greenwich St. Jewelers on Reade Street in Manhattan’s TriBeCa neighborhood. - Credit: Tom Sibley

The new Greenwich St. Jewelers on Reade Street in Manhattan’s TriBeCa neighborhood. – Credit: Tom Sibley

Tom Sibley

The sisters consider it kismet that their new store, at 93 Reade Street, is housed in an 1857 cast iron building, the Obsidian House, which was once occupied by a jewelry manufacturer. The facade has been restored and inside, 11-foot tall, gold-leaf arches guide a shopper through, separating the collections of colored gemstones, private brands, and diamond

Read the rest
Read more