FASHION

Coi Leray Is The Face of SNIPES’ New Apparel Collection

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Coi Leray x SNIPES

Source: SNIPES / Snipes

Coi Leray has partnered with SNIPES to promote its new apparel collection from SNIPES. The “Players” rapper will be the face of the streetwear and retailer’s first quarter apparel campaign.

Coi Leray x SNIPES

Source: SNIPES / Snipes

“I’m thrilled to be the face of SNIPES’ new streetwear collection! Fashion has always been a huge part of my life,” said Leray in a statement.  “The SNIPES team has done an amazing job designing this collection – the pieces are fresh, fun, and so on-trend. This is just the beginning of a beautiful partnership – Coi Leray and SNIPES, baby!”

Citing Coi Leray’s youthful energy, grind and style, SNIPES plans to complement her come up with matching style. Leray is featured in a Grand Theft Auto-styled clip that showcases a day in her life and the aesthetics that go around it while she kicks it in Miami.

 

“Coi Leray embodies everything that SNIPES stands for – creativity, authenticity, and individuality,”  said Paula Barbosa, VP of Marketing for SNIPES, in a statement. “We are excited to collaborate with her to bring a fresh perspective to our Q1 collection, and we can’t wait for our customers to experience the unique energy that Coi brings to the brand.”

Coi Leray x SNIPES

Source: SNIPES / Snipes

As for the new SNIPES collection, it features streetwear staples like hoodies, leggings, nylon jackets and pants to mix and match to create a unique fit. “Every day is a chance to go get it,” says Leray in the clip (watch below). We all got the same 24 hours. What you choose to do with yours is on you.”

The collection is already at SNIPES stores and online at snipesusa.com.

 

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FASHION

Rapper Coi Leray Named Face of Snipes

Snipes is kicking off its first apparel launch of the year with the help of rapper Coi Leray.

The streetwear retailer is teaming with the 25-year-old rapper for its new apparel campaign, with Leray being tapped to “bring her unique style and sensibility to the world of fashion and streetwear,” according to Snipes.

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“Coi Leray embodies everything that Snipes stands for — creativity, authenticity and individuality,” said Paula Barbosa, vice president of marketing for Snipes. “We are excited to collaborate with her to bring a fresh perspective to our [first-quarter] collection and we can’t wait for our customers to experience the unique energy that Coi brings to the brand.”

Coi Leray named face of Snipes

Coi Leray for Snipes.

Leray appears in the campaign video wearing an array of Snipes streetwear styles as she’s getting ready for a performance.

“Who says you can’t work hard and still enjoy yourself?” Leray says in the campaign video. “You can’t tell me nothing. I’m a trendsetter and I’m going to do what I want. If I can’t have success on my terms, then what is it really worth? It’s me, Coi at the center. Every day is another chance to go get it. We all have the same 24 hours. What you choose to do with it is on you. No matter what, I’m going to always have fun. That’s really all that matters. No matter what happens in life, no matter the situation, I’m going to always stay true to myself.”

Snipes apparel collection includes styles like nylon jackets, hoodies, trousers and loungewear in an array of neon colors. The collection is available now on Snipes’ website.

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FASHION

Rapper Coi Leray Stars in Snipes’ Campaign Promoting Its New Apparel Collection

Snipes has tapped rising rap star Coi Leray as the face of its latest streetwear apparel campaign.

With the new partnership, the retailer said the rapper will bring her “unique style and sensibility to the world of fashion and streetwear,” and offer a fresh perspective to the brand.

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For the campaign, Snipes said the rapper will appear as the main character in a video delivered through the lens of a GTA-style game. She will serve as its main character, according to Snipes, and the video will open up with her “navigating the bustling streets of Miami and exploring the Snipes 2.0 store.” 

As the video progresses, Snipes said Coi Leray navigates several green room moments before a performance, trying on outfits from the retailer’s Q1 apparel collection alongside her stylist. Here, she also speaks about her path to success, the inspiration behind her music and the authenticity and originality that fuels her drive. The climactic moment of the video, Snipes explained, takes place as the rapper walks confidently out of the green room and toward the stage.

“Coi Leray embodies everything that Snipes stands for — creativity, authenticity, and individuality,”  Snipes VP of marketing Paula Barbosa said in a statement. “We are excited to collaborate with her to bring a fresh perspective to our Q1 collection, and we can’t wait for our customers to experience the unique energy that Coi brings to the brand.”

Coi Leray for Snipes. - Credit: Courtesy of Snipes

Coi Leray for Snipes. – Credit: Courtesy of Snipes

Courtesy of Snipes

The Snipes Q1 apparel collection, the retailer explained, features a variety of versatile and functional pieces and is a blend of streetwear and fashion. The collection, according to Snipes, caters “to the discerning tastes of today’s sneakerheads.” The Snipes Q1 collection includes hoodies, leggings, nylon jackets, pants and more.

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