Tommy Hilfiger still doesn’t know where those racism rumors started

The founder of the American legacy brand reflects on the impact of those rumors and his brand’s rise as a staple of streetwear.

If you’re of a certain age, you may recall a rumor that began in the late ‘90s about Tommy Hilfiger — specfically, that the designer appeared on “The Oprah Winfrey Show” and claimed he didn’t make his clothes for Black, Jewish, or Asian people.

This rumor has repeatedly been hilfiger-fashion-not-intended-minorities” data-ylk=”slk:proved;elm:context_link;itc:0″ class=”link rapid-noclick-resp”proved to be absolutely false, but what is true is how much Hilfiger appreciates that his brand has come to represent the intersection between aspirational luxury and streetwear in American culture.

As he launches his new Classics Reborn line, the legendary American designer reflects on the legacy of his brand, including the impact of that racist urban legend, in a recent interview with tommy-hilfiger-interview-fashion-brand-history” data-ylk=”slk:The Guardian;elm:context_link;itc:0″ class=”link rapid-noclick-resp”The Guardian. Hilfiger discusses his brand’s start in the late ‘80s and how times may have changed in the decades since, but what his brand represents has not.

Tommy Hilfiger, racism, American fashion, racism rumors,

Tommy Hilfiger attends the 2022 WWD Honors on Oct. 25, 2022 at Cipriani South Street in New York City. (Photo by Michael Loccisano/Getty Images)

As a brand, Tommy Hilfiger simultaneously evokes youthful American preppydom and hip-hop culture. The brand began in earnest competition with fellow legacy brand Ralph Lauren, synonymous with American luxury, until it blossomed into streetwear. Hilfiger credits his brand’s rise to the most popular American brand of the ‘90s with its ability to hold space between those two seemingly disparate aesthetics that buzzy campaigns starring the late singer Aaliyah and other hip-hop and R&B icons of the era best exemplify.

“It was a perfect storm. I was dressing Puff Daddy for his tours. I was dressing Biggie Smalls. I was dressing

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Vancouver-Based Luxury Resale Retailer FAULKNER Partners with Grailed for Global Exposure

Vancouver’s online luxury clothing and consignment store FAULKNER continues its partnership with world-leading resale platform Grailed – building the FAULKNER brand across the globe.

“It’s amazing. With the way fashion’s moving, it is becoming more of a sustainable practice to resell. It’s also such an amazing outlet for young people who ordinarily can’t afford to buy some pieces brand new. Grailed has become such a big community, and it really keeps you in touch with young people who are on the pulse of fashion – who not only know what is happening but also where it is going,” said James Faulkner, owner and founder of FAULKNER.  

“Grailed reached out and wanted us to be one of their trusted sellers, delivering monthly capsules. Now we’re super excited because it exposes use to a global audience.”

“Over just our last two drops, we have grown an in-house audience of almost 1,000 people from around the world on the platform, which is just incredible.”

The company began in May 2017 with a small storefront in Vancouver’s Downtown Eastside and has since evolved into an office in the historic Gastown district, carrying sustainably sourced clothing and accessories.

FAULKNER is Grailed’s only Canadian featured seller, and this is their second collaboration to date. Grailed is a peer-to-peer marketplace featuring one of the largest catalogs of luxury designer, streetwear, and archival fashion on the internet.

“When Grailed first started, it was basically for people who really had an appreciation for more obscure designers,” said Faulkner.

“It appealed to the kind of purists who were into these styles of clothing, and then Grailed exploded globally. It’s become a bit of an institution. A lot of trends come from Grailed now because it’s such a massive platform.”

In late July, FAULKNER launched a curated

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J Balvin Talks Meeting Jay-Z, Immigrant Roots and His Bodega-Inspired Streetwear Line

J Balvin knows a thing or two about starting from the bottom in the United States. Before becoming a staple in reggaetón, he was Jose Álvaro Osorio, an undocumented worker painting houses, trying to make a living in the U.S.

Fast-forward to 2022, and Balvin — now a Grammy-nominated musician with countless hits — has found a way to give back to his roots.

More from Rolling Stone

On Tuesday, Miller Lite announced a new iteration of the brand’s partnership with Balvin: a streetwear collection, named BodegaWear, designed for the runs to the neighborhood convenience store. Most importantly to Balvin, all proceeds from the streetwear line sales are set to go to the Acción Opportunity Fund, which supports corner stores and Latinx-owned businesses.

“Even though I have this different life today, I can’t forget about my beginnings and where I come from,” he tells Rolling Stone. “When you go to the bodega, there are a lot of people there that don’t have papers — that’s just the reality. Imagine a day without Latinos. The day would be frozen.”

To celebrate the launch of the new line, we spoke to Balvin about his favorite fashion trends this summer (“Every time I pull up in all-black I feel just like Batman.”), his recent collabs with Anitta and Ed Sheeran, and the meetup he had with his hero, Jay- Z:

J Balvin is all about the Latino gang. Talk to me about BodegaWear. Why is giving back so important?
With us Latinos, that’s our thing. Going to la tienda. We just transferred our DNA to this collab, keeping it street. I know the struggles. I used to be [undocumented] working here, painting houses. I know how it feels. I have this empathy for my people because I know how

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