McLaren and APL Teamed Up for a Turbo-Charged Sneaker. A Supercar Is Coming Next.

Shoe brand APL and supercar maker McLaren both design products guided by the same core principle: Exceptional performance that doesn’t sacrifice luxury or aesthetics. So, it is only fitting that the two companies have joined forces in an on-going collaboration that will yield both footwear and automobiles. First up is the HySpeed, a sneaker informed by McLaren’s innovative engineering and APL’s athletic shoe prowess.

Founded in 2009 by twin brothers Adam and Ryan Goldston, Athletic Propulsion Labs made its name with sneakers that perform a little too well. Their debut design, the Concept 1, was banned by the NBA due to the brand’s proprietary Load ‘N Launch technology, which instantly increased vertical leap—not unlike the McLaren Speedtail’s turbo-charged engine, which accelerates from 0 to 186mph in 12.8 seconds. “This is really a full-circle moment for us,” Ryan Goldston says, discussing the two brands’ parallels. “We started APL by being inspired by what was happening with concept cars and how they were innovating their market and, really, we wanted to push the limits of footwear in the same way.”

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The APL x McLaren HySpeed (0) comes in five colors, including McLaren orange. - Credit: APL

The APL x McLaren HySpeed (0) comes in five colors, including McLaren orange. – Credit: APL


It might not be too far of a stretch, then, to see why McLaren was so interested in working with APL. The shoe brand has consistently tested the boundaries of footwear engineering’s capabilities. “We both believe in a simple and severe idea of design,” Adam Goldston notes. “We want to take the best materials and design something that’s minimalistic but still interesting.” In a similar way, both makers are tasked with making every inch of limited design real estate—a shoe or a car—boost performance while looking sleek.

Adam and Ryan Goldston - Credit: APL

Adam and Ryan Goldston – Credit: APL


This is especially evident in

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McLaren will sell US$450 sneakers with push into streetwear

LONDON: McLaren Group Ltd. is getting into sneakers for the first time as the British luxury carmaker looks to reach more consumers through fashion and streetwear partnerships.

The automaker worked with shoe label Athletic Propulsion Labs on its footwear debut.

The limited-edition line, called HySpeed, are running trainers in five colors infused with design elements from McLaren’s supercars like its seats and aerodynamics, with a carbon fiber plate and nitrogen-infused cushioning.

Executives said the project started from scratch and has been in development for two years.

At US$450 (RM2,005), the line is APL’s most expensive to date and will be sold at its store in Los Angeles and retailers including online luxury shop Net-A-Porter, Italy’s Luisa Via Roma, Hong Kong’s Pedder Group and Level Shoes from the United Arab Emirates.

The HySpeed is McLaren’s latest move in fashion to sell clothing and accessories that drum up hype for the supercar brand.


The company has previously linked with designer labels including Belstaff and Rhude on apparel collections and sells eyewear with sustainable brand SunGod.

“Collaborative licensing relationships are absolutely what we’re trying to do, whether it’s sunglasses, sneakers or streetwear,” mclaren Chief Marketing Officer Gareth Dunsmore said.

The push is about “making sure that we stay culturally relevant,” he said.

McLaren is going through a rough patch, with demand for its supercars lagging due to the pandemic and delays hampering the release of its latest model, the Artura.

Last month, the company said it raised $150 million from shareholders as cash dwindled.

Its shareholders include investment firm Ares Management Corp., Bahrain’s sovereign wealth fund Mumtalakat and Saudi Arabia’s Public Investment Fund.

At the same time, the McLaren name is finding new fans in the vital US market through its Formula One team as the sport gains viewers in North America with

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