Get-Diamonds Launches Tool for Virtual Try-on of Diamond Rings

Antwerp, Belgium, July 19, 2022: Get-Diamonds, the world’s largest B2B online platform for listing polished diamonds, owned by the World Federation of Diamond Bourses (WFDB), has launched VIRTUAL HAND, an augmented reality tool that enables users to virtually try-on a variety of diamond rings in different sizes, cuts, and settings, using computerized imaging. Get-Diamonds is the only B2B online platform to offer this tool.


According to Get-Diamonds Executive Director Eyal Shirazy, VIRTUAL HAND is intended for use by retailers as a service for their customers. The company did a soft launch of the feature at JCK Las Vegas 2022.


Shirazy said, “VIRTUAL HAND offers retailers an important advantage in selling diamond jewelry, one which I believe their customers will appreciate. The response of the trade has been overwhelmingly positive, and I believe that it will attract a significant number of new users to Get-Diamonds.”


Shirazy added that in the first stage the AR tool is open to all users, registered or not. The second stage, which will only be open to registered users, will enable users to virtually try-on actual stones from Get-Diamonds listings, not only in rings but also in earrings and other jewelry.


The advanced tool is the result of cooperation with Inova Diamonds, a company that specializes in technological solutions for the online marketing of diamonds and jewelry using augmented reality (AR).


Artium Sondelzon, a co-founder of Inova Diamonds, said that a later stage of VIRTUAL HAND will offer full 3D technology, including realistic diamond and gold reflection and diamond rotation.


Get-Diamonds was founded in April 2020 by the WFDB to serve the diamond and jewelry industry as a non-profit organization. Its motto “By the industry, For the industry,” reflects this goal. Profits generated by the site are to be invested in projects that benefit the

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California Court Blames Sotheby’s For Loss of $4 Million in Diamonds

A federal judge in California has ruled that Sotheby’s may be responsible for the loss of 45 Vivid yellow diamonds worth $4 million, IDEX Online reports.


In 2019, M&L Financial, a consulting and brokerage firm based in Dallas, Texas, took the gems to Sotheby’s New York for auction on consignment. They told Sotheby’s that they were the exclusive owners of the diamonds but later, according to papers from the Superior Court of Los Angeles County, the auction house released the gems to another party without telling the company.


According to court papers, Jona Rechnitz, owner of Jadelle Jewelry and Diamonds in Beverly Hills, owed M&L “substantial” sums. As security for his debt, he transferred ownership of the diamonds to M&L on the understanding that he could later buy them back at a fixed price. Rechnitz proposed M&L list the diamonds with Sotheby’s. Supposedly, Sotheby’s later released the diamonds to a man who was picking them up on Rechnitz’s behalf. The auction house did not notify M&L. 


In its judgment, the California court reversed a judgment by a lower court and found against Sotheby’s. It said it was reversing “the judgment and remand for further proceedings regarding M&L’s breach of contract claim. We award costs to M&L.”


Fancy Color
Credit: Moti Israeli Diamonds

Tags: Diamonds News, Jewelry News, Diamond Industry News, Diamond Jewelry News

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