Ch’ya by ZCOVA, customisable lab-grown diamonds in Malaysia
[This is a sponsored article with ZCOVA.]
“I see it, I like it, I want it, I got it.”
That’s what Ariana Grande repeats throughout her single, 7 Rings. And she has a point. Women can get what they want, just because.
Gone are the days when women would wait on their husbands or boyfriends to pamper them with a spa day, flowers, or jewellery.
Nowadays, we have powerful and inspiring female icons to look up to, such as Tan Sri Dato’ Seri Michelle Yeoh, Deborah Henry, Yuna, and Datin Vivy Yusof.
And we’re proud to celebrate our own wins and have the financial means to get those flowers, that career, and even that diamond for ourselves.
Because if there’s one person who knows how to spoil you, it’s you.
Shining a light on women empowerment
Having a strong foothold in the Malaysian diamond market since 2015, and Asia’s gemstone market in 2021, ZCOVA has carved Ch’ya by ZCOVA (Ch’ya) in a new light.
Other than sparking change in the demi-fine jewellery space, Ch’ya aims to give women an avenue of practising self-love in the form of personalised, lasting jewellery with lab-grown diamonds. They are also championing the sentiment through the tagline, “Celebrating you”.
After all, ZCOVA is a proponent of women empowerment. Apart from co-founders Ziwei and Ziyin, the company is fully staffed by women.
Whether you’re looking to commemorate your post-graduate or doctorate success, a promotion, or starting a business, you shouldn’t have to shy away from being expressive about your achievements.
Every woman is unique and deserving of celebration, and Ch’ya wants you to honour those moments through personalised jewellery, be it a ring, necklace, bracelet, or earrings.