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Tiffany & Co. and Its Most Memorable Collaborations in the Recent Years

by Monica C. Smith

Some recent collaborations by Tiffany & Co. have truly moved the brand. Here are some of the very popular collaborations that have truly made a mark in recent years.

With nearly 200 years of glorious history, American brand Tiffany & Co. is rightly considered the quintessential jewellery house in the world — one that represents class and creative excellence in the most unique and stylish ways. Often making headlines for its popular collaborations, the brand owes its joint venture successes to the luxury conglomerate, LVMH (Moët Hennessy Louis Vuitton), which acquired Tiffany & Co. as one of its 75 luxury maisons in 2021.

The signature Tiffany Blue boxes containing sophisticated pieces such as the famous diamond ‘Engagement Ring’, the ‘Heart Tag Necklace’ and the ‘925 sterling silver rings,’ have been captivating the world since their debut and have an interesting history too. Founded by Charles Lewis Tiffany and his partner, J. B Young as ‘Tiffany & Young,’ the first Tiffany store opened on Broadway in New York City in 1837 with USD 4.98 as its first day’s sales. However, it was only after Charles took control of the company in 1853, that ‘Tiffany & Co.,’ which the world cherishes today, came into existence.

From Tiffany’s American aesthetic flourishing through the Art Deco years of the 1920s and 30s to its current collaborative flairs such as the 2023 Tiffany & Co. x Fendi limited-edition ‘Tiffany Blue’ Baguette triumphing at the global front, success came in swift for the company. So much so that the Tiffany collaborations, which began with a jewellery piece with contemporary artist Frank Gehry in 2006, are now statement emblems of pop culture.

Of late, the jewellery house has seen an incredible influx of collaborative opportunities ranging from streetwear and sports to art and fashion. And as the

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JEWELRY

Ch’ya by ZCOVA, customisable lab-grown diamonds in Malaysia

by Monica C. Smith

[This is a sponsored article with ZCOVA.]

“I see it, I like it, I want it, I got it.”

That’s what Ariana Grande repeats throughout her single, 7 Rings. And she has a point. Women can get what they want, just because.

Image Credit: Ch’ya by ZCOVA

Gone are the days when women would wait on their husbands or boyfriends to pamper them with a spa day, flowers, or jewellery.

Nowadays, we have powerful and inspiring female icons to look up to, such as Tan Sri Dato’ Seri Michelle Yeoh, Deborah Henry, Yuna, and Datin Vivy Yusof.

And we’re proud to celebrate our own wins and have the financial means to get those flowers, that career, and even that diamond for ourselves.

Because if there’s one person who knows how to spoil you, it’s you.

Shining a light on women empowerment

Image Credit: Ch’ya by ZCOVA

Having a strong foothold in the Malaysian diamond market since 2015, and Asia’s gemstone market in 2021, ZCOVA has carved Ch’ya by ZCOVA (Ch’ya) in a new light.

Other than sparking change in the demi-fine jewellery space, Ch’ya aims to give women an avenue of practising self-love in the form of personalised, lasting jewellery with lab-grown diamonds. They are also championing the sentiment through the tagline, “Celebrating you”.

After all, ZCOVA is a proponent of women empowerment. Apart from co-founders Ziwei and Ziyin, the company is fully staffed by women.

Image Credit: Ch’ya by ZCOVA

Whether you’re looking to commemorate your post-graduate or doctorate success, a promotion, or starting a business, you shouldn’t have to shy away from being expressive about your achievements.

Every woman is unique and deserving of celebration, and Ch’ya wants you to honour those moments through personalised jewellery, be it a ring, necklace, bracelet, or earrings.

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