Toronto, July 26, 2022 (GLOBE NEWSWIRE) — Toronto, ON, July 26, 2022 – With the steep rise in online grocery shopping – due to the COVID-19 pandemic and less people able or willing to shop at physical locations – more and more grocers are adopting digital marketing as a way to transform the way their customers shop and what they are adding to their grocery carts.
During the height of the pandemic, 20-30% of grocery store businesses in the US shifted online (1). But although many physical stores have returned to business as usual, the trend and preference for online shopping have remained.
In the US, 46.9% of respondents said they plan to buy groceries online in the next 12 months, compared with only 25.8% in 2018 (2). Similarly, in Canada, the surge in online shopping is strong, with more than 1 in 5 people predicting to do even more online grocery shopping (3).
So what is it about online shopping that has consumers and increasing numbers of grocers across North America hooked? It all comes down to the power of convenience, and additional perks, made possible through marketing technology. In fact, according to Graphical Research, artificial intelligence (AI) – a key trend in digital marketing – is expected to grow in retail market value to over 10 billion by 2027 (4), and grocery delivery is a large part of that pie.
Loblaw Companies Ltd. is a key leader and early adopter of online groceries. In fact, it amplified the online experience