The companies disclosed the exclusive multiyear license agreement on Friday.
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“Fred Segal is a unique fashion brand, steeped in Hollywood history with ties to celebrities and entertainment for over 60 years,” said Sam Hafif, chief executive officer of Concept One.
“For years, it was my personal favorite spot anytime I traveled through Los Angeles. I’d stop in to see their latest curated designer brands, and to pick up a few fun things to wear while in town. The new flagship location on Sunset Boulevard is a modern-day rendition of the cult classic location that we all remember.”
Hafif said the upcoming line of fashion accessories and handbags will “speak to the Hollywood culture” and launch in spring 2023. The merchandise will be carried at the Fred Segal stores and on FredSegal.com, and will be offered for wholesale distribution through department and specialty stores.
The leather bags will retail from $250 to $300; the hair, hats and soft accessories will retail from $24 to $36. “The styling will be colorful and contemporary with a focus on smaller shapes,” Hafif said.
Concept One and Fred Segal also plan to collaborate on limited drops with some of Concept One’s other license partners, Hafif added.
“Licensing our brand through limited collaborations and fully branded product categories is a key initiative for us as we expand beyond our Southern California roots,” said Jeff Lotman, CEO of Fred Segal and Global Icons, a branding and licensing company. “Concept One’s design capabilities, product quality, distribution network and passion for Fred