24 best places to buy affordable fine jewelry in 2023

From braided rings and chunky hoops to gemstone necklaces and tennis bracelets, the best affordable jewelry brands on the market provide timeless, multi-generational pieces that we’re heart-eyed over.

But, the price in the fine jewelry area can be daunting at times, especially when ordering online. Let’s face it — after a while, stock images of rose gold, sterling silver and diamonds all look the same.

After consulting with a gemologist to roundup the best engagement rings to buy online, we realized while diamonds are great and all (in fact, they’re a girl’s best friend), there are so many other dainty, paperclip-inspired and colorful options waiting for you to add them to your e-shopping cart.

So, we did the research for you, tried out some pieces and corralled the best affordable fine jewelry brands to shop from online. From Mejuri’s minimalist gold to PDPAOLA’s unique finds, your next bracelet, necklace, ring or pair of earrings is waiting for you.

Click to jump to a specific retailer:

The best dainty jewelry brand

Gold choker and matching bracelet with butterfly and initial charm, stacked gold rings and gold huggies
Adina Jewels

About the brand: A NYC-based retailer, founded by Adina and named ‘Adina’s Jewels’ after her late grandmother, after she decided to go big or go home with her hobby of designing and curating jewelry. She’s been “determined to offer a unique line of trendsetting jewelry, at a reasonable cost, to fashionistas all around the world.”

I’ve heard of Adina’s Jewels all over social media and a standout is definitely their Pavé Butterfly Initial Choker. Get it with your partner’s initial and the piece instantly turns into something sentimental and special.

The brand’s 14K Fine Gold Jewelry collection, in particular, features pieces from $250 to $1,500, with the brand also

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We’re Drooling Over Mr Porter Bright Future Jewelry Collection, a Trust Fund Kid’s Dream Come True

If your clothing reflects your personality, shouldn’t your jewelry and watches do the same thing? That’s the idea behind Mr Porter’s new Bright Future Collection. Just as menswear now includes nontraditional styles, colors, and fabrics, this limited-edition jewelry collection explores that within the realm of watches and fine jewelry.

“Men’s fine jewelry is having a moment right now — or what I would call a renaissance — as a form of self-expression and exploration,” Maxim de Turckheim, Senior Buyer, Fine Jewelry and Watches for the Brand, said in a recent press release. “What is exciting is how men are being bold with their fine jewelry choices — embracing colors, chunky, short necklaces, statement earrings, oversized rings and summery anklets.“

Today’s Top Deals

Taste in jewelry is extremely subjective, and the pieces in the luxury collection will speak to many different types of style. The collection includes items like the incredibly cool (and apparently sold out) La Californienne watch pictured in the featured image of this article, which would be a perfect work watch for any professional guy. But it also includes diamond-studded marijuana pendants.

We’re both drooling and rolling our eyes at the collection, which has truly astronomical prices at the upper end and still out-of-this-writer’s-budget items at the lowest end.

The collection is definitely catered to younger men and members of Gen Z with a sophisticated but fun sense of style. Basically, it’s a trust fund kid’s dream come true.

You can shop the entire collection at the link below, or keep scrolling to learn more about the new “wearable art” jewelry line.

Buy: Shop the Mr Porter Bright Future Collection


the mr porter bright future collection

the mr porter bright future collection

Bright Future contains 153 products, but only some items are exclusive to Mr Porter. Most of the items are available

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Plum Diamonds Launches Highest Quality Lab Grown Diamond Wedding Jewelry

(PRESS RELEASE) CHICAGO, IL — Plum Diamonds announces the launch of their direct-to-consumer luxury fine jewelry company that puts quality, sustainability, and ethics at the forefront. Leading the industry in creating the very best in lab grown diamond rings, Plum Diamonds offers an intuitive, modern e-commerce shopping experience for the conscious couple who desire the highest-quality wedding jewelry to stand the test of time.

Founded by female fine jewelry industry veterans, each ring is ethically created with their curated collection of lab grown diamonds at a Plum Diamonds-owned manufacturing facility. With the utmost standards of environmental responsibility, Plum Diamonds exclusively offers responsibly-created lab grown diamonds that are rated the highest in quality, clarity, and color, leveling up to meet the demand for luxury heirloom quality lab rings. Priced starting at $890, the brand gives customers the confidence that their choice will be a beautiful and ethical one that the recipient will love for their lifetime.

“We’ve been helping clients get the ‘Dream Ring’ for decades. We’re all about design that puts the center diamond center stage – with foolproof customization options that don’t go out of style. We craft superior quality lab diamond rings that couples are thrilled to wear now and proud to pass down,” says co-founder Kristy Cullinane. “It’s been exciting to watch lab diamonds eclipse mined diamonds, and we 100% believe that couples get it all when they go with lab-grown. In fact, Plum Diamonds is in a unique spot within the industry, where we control our own supply and manufacturing; unlike many other fine jewelry companies, we know our finished products are from a certified-sustainable and ethical source.”

Through their digital custom ring builder, the Plum Diamonds customer can choose from 11 base ring styles in the most popular cuts, thoughtfully curated by their experienced design

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