24 best places to buy affordable fine jewelry in 2023

From braided rings and chunky hoops to gemstone necklaces and tennis bracelets, the best affordable jewelry brands on the market provide timeless, multi-generational pieces that we’re heart-eyed over.

But, the price in the fine jewelry area can be daunting at times, especially when ordering online. Let’s face it — after a while, stock images of rose gold, sterling silver and diamonds all look the same.

After consulting with a gemologist to roundup the best engagement rings to buy online, we realized while diamonds are great and all (in fact, they’re a girl’s best friend), there are so many other dainty, paperclip-inspired and colorful options waiting for you to add them to your e-shopping cart.

So, we did the research for you, tried out some pieces and corralled the best affordable fine jewelry brands to shop from online. From Mejuri’s minimalist gold to PDPAOLA’s unique finds, your next bracelet, necklace, ring or pair of earrings is waiting for you.

Click to jump to a specific retailer:

The best dainty jewelry brand

Gold choker and matching bracelet with butterfly and initial charm, stacked gold rings and gold huggies
Adina Jewels

About the brand: A NYC-based retailer, founded by Adina and named ‘Adina’s Jewels’ after her late grandmother, after she decided to go big or go home with her hobby of designing and curating jewelry. She’s been “determined to offer a unique line of trendsetting jewelry, at a reasonable cost, to fashionistas all around the world.”

I’ve heard of Adina’s Jewels all over social media and a standout is definitely their Pavé Butterfly Initial Choker. Get it with your partner’s initial and the piece instantly turns into something sentimental and special.

The brand’s 14K Fine Gold Jewelry collection, in particular, features pieces from $250 to $1,500, with the brand also

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Engagement rings: The complete buyer’s guide

The biggest question (the all-important ‘Will you marry me?’) is necessarily preceded by many smaller questions because, if you’re thinking of proposing to your partner, or want to drop some hints if they’ll be doing the proposing, you need to find the perfect engagement ring. A ring that encapsulates someone’s style, while at the same time reflecting how well you know them, and how much you love them. What style should the engagement ring? What cut and carat of diamond, if a diamond at all? What colour metal, what ring size? And what about alternative engagement rings, and bespoke rings?

So many questions; so many possibilities. Luckily, the brands designing today’s most covetable engagement rings know their stuff, with centuries of experience helping happy couples seal the deal between them. They understand; it’s so much more than a ring.

For Valerie Messika, solitaires and wedding bands are “loaded with meaning and modernity, symbolising forever lasting love”. For the Graff team, engagement rings symbolise the “love story between a jewel and its wearer”. Chupi Sweetman finds it magical when her jewellery becomes part of one of the most important, exciting and love-filled days of people’s lives and Kiki McDonough is still, after 35 years, amazed and inspired by how varied people’s ideas can be. Whatever your style and preferences, read on for our guide to choosing the perfect engagement ring.

How to choose the perfect engagement ring style


Image: Michel Sedan

There are so many options it can be overwhelming but, when it comes to choosing the perfect engagement ring for your partner, the answer is often right in front of you. Chupi Sweetman, who founded Chupi in 2011, asks you to remember, from the start of your search, that “money doesn’t make magic.”

“It’s easy to get caught up in

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