FASHION

Shamek Introduces New Collection for Trendsetters Everywhere

Saudi Arabia’s number-one-selling streetwear brand has just dropped its biggest-ever collection yet for FW 22/23.

Shamek, the leading streetwear brand in Saudi Arabia known for its bold designs and high-quality materials, is proud to announce the launch of its latest and biggest collection for FW 22/23. This collection offers a fresh take on streetwear style, combining classic elements with modern designs for a look that is both timeless and on-trend.

The collection features a range of pieces, including t-shirts, hoodies, jackets, and accessories. Each item is made from premium materials and features unique details and bold graphics that reflect the brand’s signature home-grown style. The collection also includes a range of sizes, making it accessible to streetwear fans of all shapes and sizes. With this collection, connoisseurs of streetwear will come to see how Shamek has retained its place as Saudi Arabia’s most popular streetwear brand. 

To showcase its pieces, Shamek recently established a retail location which is the first Saudi clothing department store for customers to shop to their heart’s content. Shamek’s new collection is also available for purchase now at its online store. For more information, please visit www.shamek.co

About Shamek

Shamek is a popular streetwear brand known for its bold designs and high-quality materials. the brand draws inspiration from the rich cultural heritage of Saudi Arabia, incorporating local elements into its designs to create a unique and stylish look. Shamekh’s designs are carefully crafted to appeal to a wide range of tastes, from the bold and daring to the sleek and sophisticated. What’s more, its collections are designed for men, women, and children, ensuring that there is something for everyone.

At the core of Shamek is a commitment to quality and craftsmanship. Each piece is made from premium materials and is designed to last, so customers

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JEWELRY

Why The Farfetch Of Lab Grown Diamond Jewelry Is Getting Physical

The Future Rocks, the online marketplace for lab grown diamond jewelry, launched in 2021. However, co-founder and CEO Anthony Tsang firmly believes that physical activations are key to its ongoing expansion.

“Physical activations provide us with the opportunity to interact in person with our customers, to let them see, feel, sense and wear our jewelry. For many, it’s the first time they have seen lab-grown diamonds in person. Doing this, we can engage with our customers 360 degrees: online plus offline.”

“Physical activations also enable us to further amplify our marketing and PR efforts as they generate awareness in a different kind of way,” he adds. “Going forward, this is a strategy which we will continue to pursue and refine.”

Following launches in Japan and China in the second half of 2022, the platform solidified its footprint in the Japanese market in January with a pop-up at Tokyo’s luxury department store, Isetan Shinjuku.

The Future Rocks took over Isetan’s fourth-floor atrium, welcoming customers into its world via a space imagined by TFR co-founder and design director Ray Cheng, who is also a trained architect.

“Japan is a global trendsetter that draws on its traditions and culture while embracing new concepts and ways of thinking. At TFR, we have a deep respect for craftsmanship, which we blend with technology to innovate and cultivate an active engagement that opens doors and bridges different cultures,” he says.

The Future Rocks features brands that use only lab grown diamonds and recycled metals in their designs. The curation combines established concerns like Courbet based in Paris’ Place Vendôme, with smaller more boutique outfits such as Japanese label

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