DESIGNER

Alexander McQueen to Stage Spring 2023 Show in London

The Kering-owned British luxury brand Alexander McQueen continues to showcase outside of the fashion week system, and it will turn to London this fall to reveal its spring 2023 collection.

The spring 2023 Alexander McQueen collection will be shown after Paris Fashion Week on Oct. 11, following the brand’s mushroom-inspired fall 2022 collection shown in New York in March.

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This will be the second time that the brand to stage a runway show in London since the COVID-19 pandemic. The brand showcased its spring 2022 collection on the rooftop of a car park in East London last October.

Sarah Burton, the brand’s creative director, said at the time the decision to show in London was a result of that coming together.

Prior to the pandemic, the brand was usually shown during Paris Fashion Week.

“We listened to the rhythm of our own studio, and how we’ve been working as a team, it made sense to do it here, to be here, and to do the show at this time,” she said.

The brand has also experimented with video and print publications on new products and collections launches.

Alexander McQueen tapped award-winning visual artist Sophie Muller on a short film that brings pieces from the brand’s spring 2022 collection to life when the pieces from the collection were hitting the stores earlier this year.

For the pre-fall 2022 season, the brand issued a 160-page zine documenting the creative process of 12 artists who were invited by Burton to express their working practices, each inspired by a look from the women’s collection.

The company has also been making strides in the sustainability space. Last year, it became the first luxury label to work with Vestiaire Collective on the platform’s Brand Approved program, which allows McQueen clients to sell

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DESIGNER

Pucci’s Fashion Experience; Alexander McQueen’s London Show; Mother of Pearl Launching Sustainable Capsule

The Pucci Experience: While practically synonymous with beach holidays, Emilio Pucci has roots in the mountains, too — a fact the Florentine house will bring to life in St. Moritz this winter.

A fashion “experience” has been scheduled for Dec. 8 to 10 at the glamorous Swiss ski destination, WWD has learned.

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“The main idea is to emphasize the position of Pucci for wintertime,” said artistic director Camille Miceli, who unveiled her first designs for the storied Italian brand last April in Capri, the jet-set island where founder Emilio Pucci opened his initial boutique in 1951.

Pucci, who died in 1992, was known for his athletic prowess and was a member of the Italian Olympic ski team in 1932. In fact, he was “discovered” as a designer while skiing and by chance met fashion photographer Toni Frissell, who asked to photograph his ski outfit. As legend goes, when she discovered he had personally designed the collection, she asked him to make some women’s skiwear, which was later shown in Harper’s Bazaar, and a career was born.

He began designing skiwear out of jersey fabrics in 1947 and opened his house in 1949, which quickly became famous for colorful, graphic motifs.

Miceli is still shaping the program for St. Moritz, but will surely conjure many Instagrammable moments as she did in Capri, where models lounged on towels doing synchronized leg lifts, and guests participated in yoga classes, lunches and dance parties.

A seasoned creative who was accessories creative director at Louis Vuitton before joining Pucci last September, Miceli said she prefers to “show things in a different way and surprise people. We are a resort and lifestyle brand: We show the clothes in a context.”

Pucci also unveils collections on a see now, buy now calendar,

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