FASHION

How Kanye, Gap, and Chanel Are Dressing Us Down for Dystopia

Photo Illustration by Erin O'Flynn/The Daily Beast/Getty and Balenciaga

Photo Illustration by Erin O’Flynn/The Daily Beast/Getty and Balenciaga

If the world feels terrible right now, one can take small comfort in the cultural history of dystopia being a long one. From George Orwell’s 1984 to cinema franchises like Mad Max, fiction has interrogated what it would be like if we ever hit that point of dystopia or a borderline to present apocalypse. This idea of “the end of life as we know it” has long influenced the cultural zeitgeist, including fashion.

One example is the recent drop of Kanye West’s Yeezy Gap Engineered by Balenciaga collection. Business of Fashion credited Yeezy Gap Engineered by Balenciaga with bringing a dystopian retail experience to stores. Rather than the traditional well-merchandised, well-sized, particularly laid out approach to visual merchandising Gap takes, the Yeezy collection was available… in trash bags.

How to Vote in a Dystopia

Did this deter many customers from shopping? Not at all. Shoppers waited hours in line to shop to purchase T-shirts and hoodies, many of which are now sold out in most sizes. The shopping area for the collection consisted of limited space with black floors and black walls, and customers recreating the scene of dumpster diving. It was dystopia at its most capitalist.

Despite the Yeezy Gap Engineered by Balenciaga collection nearly selling out, some aren’t as happy with this dystopian concept as one might think. Mike Grillo, a customer who recently shopped at Gap after the Yeezy Gap Engineered by Balenciaga launch, said, “We need to stop pretending Yeezy Gap is a thing. It’s literally trash bags full of black hoodies flopped in the center of your average gap [products.] Spare us. I also overheard a sales associate saying Yeezy Gap is the same materials Balenciaga uses, and I bet you my retirement fund it’s

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FASHION

The Nike X NOCTA Drake Collab Just Launched New Gear & It’s the Best Drop Yet

Scouted/The Daily Beast/Nike

Scouted/The Daily Beast/Nike

Scouted selects products independently. If you purchase something from our posts, we may earn a small commission.

For streetwear fans and hip hop fans alike, the Nike X Drake collaboration has led to some incredible drops. Through NOCTA (Drake’s Nike label) a brand-new line of basketball gear has been released and it’s equipped with modern designs and high-performance materials. These new additions to the collection include a basketball jersey, basketball shorts, a basketball-top-sWNPsC%2FDM1724-010″ data-ylk=”slk:basketball top” class=”link “basketball top, and a basketball cap, among many other items. The items are built to handle intense training for athletes, however, perhaps the biggest draw to them is the unique designs that Drake had a hand in creating. With the hip-hop artists’ clear personal style infused into the items, it is easy to see why the previous NOCTA apparel was as popular as it was. With basketball apparel finally joining the collection, it wouldn’t be surprising to see items like the basketball hoodie and fleece pants gain significant popularity both on and off the court. If you love basketball or are just looking to up your fashion game, make sure to check out the Nike X NOCTA basketball gear while everything is still in stock.

Buy on Nike, $45

nike.com%2Ft%2Fnocta-mens-fleece-basketball-pants-hvzD09%2FDV3912-010″ data-ylk=”slk:Buy on Nike, $110″ class=”link “Buy on Nike, $110

Buy on Nike, $90

Don’t forget to check out our coupon site to find deals from Sephora, CVS, and more.

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