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Coi Leray has partnered with SNIPES to promote its new apparel collection from SNIPES. The “Players” rapper will be the face of the streetwear and retailer’s first quarter apparel campaign.
“I’m thrilled to be the face of SNIPES’ new streetwear collection! Fashion has always been a huge part of my life,” said Leray in a statement. “The SNIPES team has done an amazing job designing this collection – the pieces are fresh, fun, and so on-trend. This is just the beginning of a beautiful partnership – Coi Leray and SNIPES, baby!”
Citing Coi Leray’s youthful energy, grind and style, SNIPES plans to complement her come up with matching style. Leray is featured in a Grand Theft Auto-styled clip that showcases a day in her life and the aesthetics that go around it while she kicks it in Miami.
“Coi Leray embodies everything that SNIPES stands for – creativity, authenticity, and individuality,” said Paula Barbosa, VP of Marketing for SNIPES, in a statement. “We are excited to collaborate with her to bring a fresh perspective to our Q1 collection, and we can’t wait for our customers to experience the unique energy that Coi brings to the brand.”
As for the new SNIPES collection, it features streetwear staples like hoodies, leggings, nylon jackets and pants to mix and match to create a unique fit. “Every day is a chance to go get it,” says Leray in the clip (watch below). We all got the same 24 hours. What you choose to do with yours is on you.”