Recycled fashion brand opens eighth Nottingham store

“Recycled fashion” retailer White Rose, which was set up by two Nottingham Trent University students in 2009, has opened another new store in the city – its eighth in total.

The charitable fashion brand has opened the new shop on the upper mall of the Victoria Centre. As well as creating three new permanent roles, its team will be on the look-out for approximately 20 volunteers to fill the store’s day-to-day operations.

With the aim of reducing fast fashion’s impact on the environment and minimising waste, shoppers will find a range of second-hand men’s and women’s clothing, accessories and footwear.

Its offering of pre-loved items also features a mix of premium and high-street brands, including the likes of Ralph Lauren, Miss Selfridge, Adidas and Zara, among others.

Nigel Wheatley, centre director at Victoria Centre, said: “We’re thrilled to welcome White Rose to the centre; a charitable fashion brand, founded here in Nottingham, making a real difference not only to the industry, but also our local community.

“Since the first store opening back in 2009, we’ve seen the positive impact White Rose has had in encouraging the uptake of pre-loved clothing and the reduction of waste.”

Lee Reynolds, general manager at White Rose, added: “We are delighted to be able to bring White Rose in to Victoria Centre. The centre has so much history within Nottingham and we can’t wait to be a part of that. The new flagship store will give Victoria Centre’s shoppers the opportunity to buy excellent second-hand fashion for a great cause. As we will be selling menswear and womenswear, we hope we are able to open up affordable, sustainable fashion to everyone.”

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