A judge has ruled that Hailey Bieber can move forward with her skin-care brand, Rhode, for now, after a clothing brand by the same name filed a trademark infringement lawsuit against her back in June in which they requested a preliminary injunction.
A month after that initial trademark infringement filing, the fashion brand’s cofounders, Purna Khatau and Phoebe Vickers, filed an emergency letter motion on Friday in response to a new YouTube documentary released by the model’s company, titled “The Making of Rhode.” According to E! News, a judge “denied the group’s motion for a preliminary injunction without prejudice,” which allowed Bieber to release the video and to continue promoting her brand despite the ongoing trademark lawsuit. In the 17-minute video about the foundations of her beauty line, Bieber also briefly explains the inspiration behind the name, saying, “I always knew I wanted to create a brand around the name ‘Rhode,’” which is both her and her mother, Kennya Baldwin’s middle name.
In a statement to the outlet, Bieber’s family lawyer, Michael Rhodes, said, “We are pleased with the court’s thorough order denying plaintiff’s motion to preliminarily enjoin Hailey’s new company and skin-care line.” And a spokesperson for the Rhode clothing brand said in their own statement that this ruling isn’t a victory for Bieber but rather “simply a decision by the judge not to prohibit Hailey Bieber’s skin-care line from using our brand name while litigation proceeds, deferring the ruling until we have the opportunity to gather more evidence.” They added that the designers “remain confident” they will ultimately win this case as, “‘Rhode’ is our name and brand, we built it, and federal and state laws protect it. We ask Hailey to achieve her goals without using the brand name we have spent