FASHION

Rapper Coi Leray Named Face of Snipes

Snipes is kicking off its first apparel launch of the year with the help of rapper Coi Leray.

The streetwear retailer is teaming with the 25-year-old rapper for its new apparel campaign, with Leray being tapped to “bring her unique style and sensibility to the world of fashion and streetwear,” according to Snipes.

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“Coi Leray embodies everything that Snipes stands for — creativity, authenticity and individuality,” said Paula Barbosa, vice president of marketing for Snipes. “We are excited to collaborate with her to bring a fresh perspective to our [first-quarter] collection and we can’t wait for our customers to experience the unique energy that Coi brings to the brand.”

Coi Leray named face of Snipes

Coi Leray for Snipes.

Leray appears in the campaign video wearing an array of Snipes streetwear styles as she’s getting ready for a performance.

“Who says you can’t work hard and still enjoy yourself?” Leray says in the campaign video. “You can’t tell me nothing. I’m a trendsetter and I’m going to do what I want. If I can’t have success on my terms, then what is it really worth? It’s me, Coi at the center. Every day is another chance to go get it. We all have the same 24 hours. What you choose to do with it is on you. No matter what, I’m going to always have fun. That’s really all that matters. No matter what happens in life, no matter the situation, I’m going to always stay true to myself.”

Snipes apparel collection includes styles like nylon jackets, hoodies, trousers and loungewear in an array of neon colors. The collection is available now on Snipes’ website.

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DESIGNER

Naomi Campbell’s Sexy Take on Business Professional Included a Cropped Tuxedo Jacket With Nothing Underneath

Forever a fashion icon.

<p>&nbsp;Jonas Ã…kerlund for Alexander McQueen</p>

Jonas Åkerlund for Alexander McQueen

Naomi Campbell has had her fair share of iconic runway and campaign moments (fashion/gallery/naomi-campbell-best-90s-runway-moments” data-ylk=”slk:Chanel Spring/Summer 1993;elm:context_link;itc:0″ class=”link “Chanel Spring/Summer 1993, anyone?). But the fashion legend’s storied career didn’t end in the ’90s. Case in point? Campbell just fronted Alexander McQueen’s Spring/Summer 2023 campaign while wearing a sexy take on a businesswear staple with a bit of her signature flair.

The fashion house’s campaign featured a series of short films by Jonas Åkerlund shot against the backdrop of a bustling London. For Campbell’s clip, the supermodel walked across a bridge overlooking the city in a super-cropped black tuxedo jacket, which she wore open sans a shirt, with ultra-low-rise matching trousers.

Related:Naomi Campbell Wore a $6.6 Million Necklace to the 2022 Met Gala

Her famous long hair was worn pin-straight and parted down the middle, and her glam included a smoky eye and a subtle lip. She accessorized with a sculptural silver statement ring on one of her hands.

The brand’s metropolitan-inspired campaign also starred Sadie Sink, Pom Klementieff, Yseult, METTE, and Nyagua. In her movie, Sink wore an ornate, off-the-shoulder ballgown with an intricate embroidered pattern. Her fiery red hair was parted down the middle and styled in voluminous curls.

<p>&nbsp;Jonas Ã…kerlund for Alexander McQueen</p>

Jonas Åkerlund for Alexander McQueen

According to a press release, the campaign aimed to “celebrate strength and individuality” of women. “Set in London, the backdrops are as powerful as the women themselves: from the brutal interior of an underground carpark to the iconic dome of St. Paul’s Cathedral,” the statement read. “Each character is immersed in their own world until finally all are united in a formidable community.”

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FASHION

Streetwear Line Launches a Punk-Rock Rebrand of One of the World’s Oldest Religions

An odd truth of Jewish culture is that, no matter how devout they are, every Jewish person thinks they’re a “bad Jew” by not being observant enough. But even those who haven’t been to synagogue in years have a deep – if not complicated – connection to their culture and heritage. This rebranding campaign was created for Jews by Jews in a shout out to all the MOTs, no matter how good or bad they might be. And amid the current wave of antisemitism, it’s more important than ever for Jews to gain strength from their Jewish identity. 

The recently launched work is a campaign that honors those who are part of the tribe and who are participating in their own way—including not participating at all. The work from advertising agency Common Good includes a website, www.BadJewMafia.com, offering branded apparel, accessories and skateboards. In addition to the website, Common Good created out-of-home street posters running in New York, a low-fi unboxing experience for influencers, and one 30 video living online at www.BadJewMafia.com.


Given free rein to design an experiment to encourage young, lapsed Jews to rethink what it means to live a Jewish life, Common Good chose to help these ‘untethered’ Jews celebrate their rebellion against the expectations and traditions of their community. The campaign imagined the community of untethered Jews as a decentralized, punk-rock “bad Jew mafia.”

Channeling the American punk-rock vibe, streetwear and posters proclaim sentiments such as “Unorthodox AF,” “I’ll Fast When I’m Dead,” “Kvetch City, Bitch,” and “I Killed Kosher.” Not to mention all manner of Jewish iconography like the Star of David, a dreidel and a menorah.


“Many young Jews feel disconnected from Judaism, and as a result, we are choosing not to engage,” says Jake Barnes, director of business strategy at Common

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