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NERD Summer 2022 New Streetwear Merch Drop

by Monica C. Smith

Having fostered a generation of music listeners with their alternative and cutting-edge sound, band members Shae Hayley, Chad Hugo and Pharrell Williams of N.E.R.D – NO-ONE EVER REALLY DIES – are staying true to their streetwear roots with a new Summer 2022 merchandise capsule.

The new drop comprises a lowkey color palette of green, purple, neutrals and black, and features casual hoodies, T-shirts, leaf-print shorts and accessories. Decals of the “N.E.R.D” font logo appear alternately alongside a graphicized ‘electric brain,’ and a “XX” eye-faced character placed on the center-front of items.

Representing the band and speaking on its cultural impact, Hayley exclusively tells Hypebeast:

“Keeping true to its roots – 20 years later – N.E.R.D is a group/brand that deals with street fashion inspired by both hip-hop and skateboarding. A band that’s popular all over the world and commonly known for its groundbreaking debut album In Search Of…, creates modern apparel inspired by the ideologies of past and present era.”

“The appeal of the merch (like the band’s worldview), is a combination of simplicity and practicality with an aggressive stance, which is a staple of street fashion and culture,” adds Hayley.

N.E.R.D’s new Summer ‘22 merch collection is available online now at the Nerd Army store and will periodically release exclusive gifts and items throughout the coming months.

In other fashion news, Billionaire Boys Club and Smino collaborated on new ICECREAM merch.

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FASHION

State Champs’ Derek Discanio Doesn’t Want His Streetwear Brand Defined By the Band

by Monica C. Smith

For the last year and a half, State Champs singer Derek Discanio has been building his own brand outside of the band.

That’s not to say that the New York-based pop punkers are going to be slowing down anytime soon, but rather that Discanio’s streetwear line, Steez, won’t be counting on the band’s existing success or looking to ride its coattails. Instead, Discanio is looking to expand Steez outside of his existing platform to reach streetwear fans who’ve never heard of his band before — reaching fans new and old through both online drops and an in-person merch tent for festivals and events that may or may not involve State Champs.

With Steez now looking into retail distribution and expanding into hosting its own events and other endeavors, SPIN spoke with Discanio about where the brand has been and where it’s heading.

 

 

SPIN: How did you decide you wanted to launch a streetwear brand?

Derek Discanio: It’s something that I’ve been passionate about since high school. When it came time to decide what I wanted to do during my senior year, Ii was one of those guys that was always a jack of all trades. I was a jock kid who played hockey, I was a skate punk kid who liked to skateboard with his friends, and I’d just started a band with my friends and bought a van — so I didn’t know what the heck I wanted to do. The only college I was accepted to was a graphic design school near New York City, so I ended up going there for one year and learned a lot about design before dropping out because my band was starting to gain some traction. Then I started working for a merch company as the head of the art

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