Fashion retailer The Iconic lays off 6% of staff amid workplace restructuring

Sixty-nine roles at Australian shopping e-commerce giant The Iconic are in jeopardy as the company undergoes a major restructure.

The 69 jobs will be culled and represent a six per cent reduction in the brand’s workforce.

Some of the cut staff could be moved into different positions but it’s unclear at this stage how many workers will stay employed.

All the roles are from The Iconic’s head office team, who are headquartered in Sydney.

The lay-offs come as the popular fashion website moves into a new stage of growth that will focus on turning their business into a shopping marketplace platform, similar to the likes of Farfetch.

The Iconic entered the e-commerce market in 2011 and has risen to popularity since then.

It sells the products of more than 1500 different clothing brands, many of them local Australian retailers.

The Iconic is a subsidiary of the Global Fashion Group, headquartered in the UK.

The Iconic announced to staff on Thursday that the culling was taking place.

A spokesperson told it was an “organisational redesign” of the company

This will lead to “streamlining some roles through role consolidation and in some cases, role redundancies”, they said.

“Our people have been our biggest priority throughout this process,” the spokesperson added.

“We have been acutely focused on limiting the impact on our people as much as possible, however, these necessary structural changes have unfortunately affected 69 roles

It comes as the Australian retail space has endured a major shake-up because of the Covid-19 pandemic.

Are you an impacted staff member? Get in touch | [email protected]

Several major fashion retailers which sold their wares through The Iconic have collapsed in the past year.

Just last week, Australian prestige clothes firm Alice McCall went into liquidation. reported on Friday that the company owes

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