DESIGNER

Breitling’s Next Ambassador, Martins Meets Martens, Faircloth’s New Role

LAWRENCE TIME: Breitling is looking to the sports world for its latest brand ambassador.

The Swiss luxury watch brand has tapped Jacksonville Jaguars quarterback Trevor Lawrence as its new brand ambassador and face of the brand.

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“I am excited to become an ambassador and align with an elite global brand like Breitling,” Lawrence said in a statement. “I am looking forward to joining the Breitling Squad and am thrilled to be a part of this world-renowned brand.”

Lawrence joins a lengthy list of celebrities and prominent figures, called the Breitling Squad, who also work with Breitling. He joins the likes of Brad Pitt, Charlize Theron, Adam Driver, Misty Copeland, Giannis Antetokounmpo and Kelly Slater as part of the squad. Theron and Copeland were tapped for the Breitling squad in 2020 when the brand introduced its first range of women’s watches.

“Trevor Lawrence is at the top of his game,” said Breitling chief executive officer, Georges Kern, in a statement. “He is also a great leader for his team and in his personal life. Trevor embodies what it means to be a Breitling Squad Member with his confidence and style.”

Lawrence entered the NFL in 2021 as the first overall draft pick. During his college football career, he earned achievements like the College Football Playoff National Champion and Most Valuable Player, the Atlantic Coast Conference Player of the Year and Rookie of the Year and was the Heisman Trophy runner-up.

The Breitling ambassadorship is Lawrence’s first partnership in the fashion space. — LAYLA ILCHI

SAME NAME, DIFFERENT SPELLING: Martens, meet Martins. 

British footwear brand Dr. Martens is opening its “All Access Summer” campaign to the students of renowned fashion school Central Saint Martins.

The collaboration is to showcase the diverse range of design talent at the

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DESIGNER

Dr. Martens and Central Saint Martins Collaborate on Summer Campaign

LONDON — Martens, meet Martins. 

British footwear brand Dr. Martens is opening its “All Access Summer” campaign to the students of renowned fashion school Central Saint Martins.

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The collaboration is to showcase the diverse range of design talent at the school, which counts many household names as graduates, including Phoebe Philo, Kim Jones, Alexander McQueen and many more.

The five chosen students have been picked out by the fashion program’s course director Fabio Piras and Dr. Martens creative director Darren McKoy. The brand donated money to the course and provided each student with a financial bursary to help execute their ideas.

The brief, set by McKoy, was to translate the theme of “All Access Summer” to each student’s taste with a rebellious element incorporated into it to represent the brand, which became a staple among youth subcultures in ’70s Britain.

“Creativity and community are core values of Dr. Martens, which is why there is such a natural synergy between the brand and the incredibly talented students of CSM. We are so proud to partner with this powerhouse of originality and imagination shining a light on designers who have traveled from around the world to hone their craft in London,” McKoy said in a statement.

The end product will be debuted on 1 Granary, a platform created by CSM students in 2012 to help spotlight the university’s talent.

“My role as course director is to shape students to be critical and resilient, whilst believing in their creativity and talent. That’s why we’re here, to continue learning and building the students’ portfolios, experience and inspiration, and long may it continue,” Piras said.

The students participating in the project include Francesca Lake from Kingston, Jamaica, whose work focuses on amplifying Caribbean stories; menswear designer Xuesong Yang from

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