FASHION

Is TikTok the new fashion trend?

Opinion editors are not responsible for agreeing or disagreeing with their writers but rather elevate each individual’s specific voice.

There has been a recent rise in UGG consumers, an influx in Amazon shoppers, and altogether a spike in fashion dupes. Interestingly enough, though, all these products have been available for plenty of time, but are just now gaining momentous popularity. Why? It’s all thanks to TikTok.

As a result of TikTok, styles such as cottage-corestyle=”font-weight: 400;”, an aesthetic that celebrates simple living, and Barbie-core, which encapsulates Barbie’s fun and vivacious way of living, have become popular. The list of aesthetics popularized by Tiktok is endless: goblin-core, fairy-core, and many more. 

With that, there is the rise of microtrends—fashion fads that peak in popularity before quickly falling out of current fashion—proliferated by social media. TikTok has millions of users who repeatedly watch hauls and sponsored videos that expose consumers to products or brands that they algorithmically want to purchase. 

For example, Remi Bader, an NYC-based Curve Model and full-time influencer on TikTok, garnered popularity when she started posting clothing hauls. She gave her unfiltered opinions on how brands like Zara, Aritzia, and Target fit plus-sized women, which created a mass following.

Many people watched Bader to get fashion inspiration, but that quickly changed when the influencer fell into TikTok’s generalized marketing scheme to bring in users. Nonetheless, millions of viewers blindly followed her opinions and reflected them in their own lives. 

This raises the question: does succumbing to these trends fuel or erase self-expression? The answer is clear: the fashion industry pervading TikTok is robbing individuals’ sense of identity through their clothing.  

Before the rise of social media, other mediums like catalogs, newspapers, and television were consumers’ primary sources to explore upcoming

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