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If you’re looking for ways to celebrate Black History Month, shopping Black-owned businesses is one of many. Spending your hard-earned dollars at these independent brands is not only an awesome way to support Black CEOs, it’s as easy as checking out on Amazon. The online mega-retailer boasts several incredible, fashion-centric companies founded by passionate Black entrepreneurs, ranging from high-end lines approved by the likes of Beyoncé and Rihanna, to casual graphic tees that anyone can rock.
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Below, we’re shining the spotlight on 9 popular Black-owned fashion brands that you can scoop up from Amazon today.
1. Cloth & Cord
Founded in 2015 by designer Ellana Kone’, Cloth & Cord sells jewelry, apparel, and accessories that the brand terms “wearable art.” From knotted headbands to some of the most dynamic statement necklaces we’ve seen in years, Cloth & Cord is leading the charge in producing jewelry that celebrates the diversity, brilliance, and beauty of the pan-African diaspora. It’s hard to pick just one of their creations, but if we had to choose, it would either be the Queen Africa Print Bib Necklace or the African Maroon, Brown Wood Bead and kobo bead Necklace. The necklaces make clever use of wood beads and Ankara-print textiles without sacrificing style.
2. Grace Eleyae
Grace Eleyae experienced the negative effects of chemical straightening firsthand, and established her eponymous brand of headcovers designed to enhance hair growth, hydration, and style. Grace Eleyae carries satin-lined beanies, baseball caps, turbans, and more—ready for all of your protective styles. Our top picks from Grace Eleyae include this Satin Lined Beanie and Adjustable Baseball Hat, both of which are satin-lined so you can step out in style while ensuring your hair stays in tip-top shape.
3. That Melanin Tho
That Melanin Tho, an Amazon-exclusive Black-owned brand, will be your new go-to for graphic tees that ooze Black pride. Available for men, women, and kids, these tops and sweatshirts feature cheeky phrases and designs that emphasize culture and empowerment. The brand also sells home and phone accessories, so you can carry your pride throughout the house.
4. Twelve AM
Los Angeles-based Twelve AM makes some of the most stylish slippers and boots we’ve seen. Their distinctive use of textiles, textures, and colors would be a great addition to any wardrobe. Founder Areial Lomack’s shoes are known for being bold, striking, and inclusive. Don’t take our word for it, though: Oprah has listed Twelve AM’s slippers on her iconic Favorite Things list. To add a boost of personality to your shoe closet (or some serious coziness), consider shopping the Delilah Suede Boots and the So Good Fluffy Slippers.
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5. Studio 189
Co-founded by actress Rosario Dawson and Abrima Erwiah, Studio 189 specializes in artisan-made clothing and accessories that are made in Africa. The brand’s use of traditional craftsmanship like indigo dyeing, batik, and kente weaving—and natural, sustainable materials like organic cotton, helped them win the CFDA Lexus Fashion Initiative for Sustainability. We love the brand’s colorful, unique textiles and contemporary designs that come in both men’s and women’s sizes.
Founder and creative director Chari Cuthbert’s jewelry brand, ByChari offers timeless, understated designs that will be the ideal finishing touch to all of your best outfits. Each piece is handmade, and designed for a consumer who appreciates simplicity, elegance, and luxury. Our top picks from ByChari include the stunning gold Sade Hoops, and the delicate and soft Gold-filled Initial Ring.
7. Savage x Fenty
This list would be incomplete without mentioning the extremely size-inclusive lingerie brand that is Savage x Fenty. Created by megastar Rihanna to celebrate fearlessness and confidence for all, the pop star says that she built her business in order “to make people look good and feel good.” You can shop the brand’s wares, which range from lacy bralettes to comfy sleepwear, on Amazon, in men’s and women’s sizes XS to 3X, and bra sizes up to 32DD.
Fashion label Pantora began in 2001 as a dream for then 12-year-old founder and designer Andrea Pitter. “My designs are very much like my personality,” says Pitter. “Quirky, relatable, and approachable.” It’s not hard to see those traits in her clothes, which are bold, colorful, and size-inclusive. Our top picks from Pantora include the bold houndstooth print of the Felicia Maxi Dress and the distinctive Ronda Draped Grommet Coat.
If you’re looking for inclusive-sized lingerie, swimwear, and activewear, you’ll be glad to know that Freya’s entire line goes up to K cup size. The brand carries everything from bathing suits to tights, to all of your wardrobe essentials. We love the Awakening Underwire Molded Plunge T-Shirt Bra and the Chi Moulded Balcony Underwire Bra for styles that offer full coverage and unbeatable support.
Prices were accurate at the time this article was published but may change over time.