The incontinence skincare products market In one of its recent reports, FMI has forecast the market to expand at a CAGR of 5.36% between 2022and 2030. The rising prevalence of urinary incontinence is resulting in higher demand for associated skin care products.
In North America, the market for incontinence skin care products is dominated by the United States, by over 80%. The expansion of the market in the area has been aided by shifting consumer perceptions and the existence of a favourable population. Significant potential for investment and product development are also available in the United States.
However, the region is currently experiencing more intense rivalry due to great growth prospects. Overall, this may have a favourable impact on product innovations, but the continued presence of intense competition may present difficulties in the future.
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Some of the key takeaways from the report are:
- Growth is being fueled by inclusive social media marketing and the expansion of ecommerce platforms. Players in the market are increasing their portfolios in addition to using their brand equity to achieve a competitive edge.
- The demand for gels and oils will continue to be strong, solidifying their position as the top product category.
- Unprecedented COVID-19 outbreak will boost sales because people are more likely to stock up on necessary medical supplies when they have to spend a lot of time alone. “Some of the top companies in the global market for incontinence skincare products are likely to tailor their product lineups to meet consumer needs.
- This also explains why the cream area of the product market has experienced the highest growth rate overall.
- Their emphasis on raising awareness will become more important, especially as other market participants work to solidify their position. the most
COVID-19 Outbreak to Spur Sales of Incontinence Skincare Products
The market is witnessing higher sales due to the unprecedented COVID-19 outbreak. Since majority of consumers are aged or seniors, there is higher demand for incontinence skincare products as they stockpile on essential medical supplies to sustain during extended periods of self-isolation.
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The market is expected to showcase a strong performance driven by the rising aging population and openness to incontinence skincare solutions brought about by rising awareness.
Who is winning?
Some of the companies profiled by FMI are Coloplast A/S, Svenska Cellulosa AB, GAMA Healthcare Ltd., 3M Company, Vernacare Ltd., Attends Healthcare Group Ltd., ConvaTec Group PLC, CliniMed, Ltd., Kimberly-Clark Corp., B Braun Melsungen AG, Hollister Incorporated, McKesson Corporation, Smith & Nephew Plc, Ontex Group N.V, Medline Industries Inc., among others.
Several incontinence skincare products companies are launching campaigns to spread awareness and break the existing stigma restricting users to invest in better hygiene. One such company is Sensual Cellulosa AB that is frequently launching campaigns to promote incontinence awareness among consumers.
Get Valuable Insights into Incontinence Skincare Products Market
Future Market Insights, in its new offering, provides an unbiased analysis of the global incontinence skincare products market, presenting historical demand data (2015-2021) and forecast statistics for the period from 2022-2030. The study divulges compelling insights on the incontinence skincare products market based on the product type (creams, lotions, gel/oils, washes/cleansers, and wipes), end user (men, and women), sales channel (wholesalers/distributors, online retailers, hypermarkets and supermarkets, pharmacy stores, convenience stores, and other stores), price range (economy range, mid-range, and premium), across six major regions
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